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Italian Commercials

2 Feb

Last night, while watching the Super Bowl, this town showed up in one of the commercials:

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Perhaps unlike most of the millions watching, I recognized it immediately as Pitigliano, Italy. Truly a sight to behold, and once I  saw it, a sight I’ll never forget.

The commercial that followed was so very typical of Italian commercials, creatively presenting a product in a subtle, or not so, sensual/sexual way. This is usually the case, whether the commercial is for gelato, a cleaning product, or a car.

I did a little research on the commercial, and not surprisingly, found that it had been panned by Adweek and other so called advertising experts. Perhaps these critics need to spend a bit more time in Italy, where the commercials are often as fun to watch as the shows.

In case you missed it, here’s the commercial.

Bigger, more powerful, and ready for action!

 

And if you are interested, here’s more on Pitigliano:
https://blogginginitaly.com/2013/07/29/pitigliano/

Ciao,

Judy

 

 

 

Arrivederci Cortona – 2014

30 Jul

Some wonderful sights, sounds, smells, settings, 
and most of all,  salutes and smiles (and a bit of splash!)
that we will take home, in photos and in our hearts…

Sights:

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Pietrabbondante ©Blogginginitaly.com

Bagnoli dei Trigno - blogginginitaly.com

Bagnoli dei Trigno – blogginginitaly.com

Gubbio - blogginginitaly.com

Gubbio – blogginginitaly.com

Lago Trasimeno - ©Blogginginitaly.com

Lago Trasimeno – ©Blogginginitaly.com

Cortona - ©Blogginginitaly.com

Cortona – ©Blogginginitaly.com

Sounds:

Quercinella - ©Blogginginitaly.com

Terrenean Sea, Quercinella – ©Blogginginitaly.com

Marinelli Bell Foundry Agnone ©Blogginginitaly.com

Marinelli Bell Foundry, Agnone ©Blogginginitaly.com

Carmen in Cortona ©Blogginginitaly.com

Carmen, Cortona Teatro ©Blogginginitaly.com

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Smells:

Tuscher Cafe - blogginginitaly.com

Pasta with Melon and Ham, Tuscher Cafe – blogginginitaly.com

Pasta Napoletana, AD, ©Blogginginitaly.com

Pasta Neapolitana, AD Ristorante, ©Blogginginitaly.com

Pasta with Mozarella, rocket and Tomatoes, Domus Hotel, blogginginitaly.com

Pasta with Mozzarella, Greens and Tomatoes, Domus Hotel, blogginginitaly.com

Eggplant a la Giovanna©Blogginginitaly.com

Eggplant a la Giovanna©Blogginginitaly.com

Fernanda's Green Peppercorn Filet - ©Blogginginitaly.com

Fernanda’s Green Peppercorn Filet and Garden Vegetables – ©Blogginginitaly.com

Settings (come rain or shine):

Ivan, Lori & Tomas ©Blogginginitaly.com

Ivan, Lori & Tomas
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Lapo & Paola - ©Blogginginitaly.com

Lapo & Paola – ©Blogginginitaly.com

Giovanna & Franco - ©Blogginginitaly.com

Giovanna & Franco – ©Blogginginitaly.com

Massimo & Daniela  - ©Blogginginitaly.com

Massimo & Daniela – ©Blogginginitaly.com

And most of all – Salutes:

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Smiles:

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And a bit of Splash!

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Grazie a tutti! 

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A prossimo!!! 

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Tanti Abbracci!

Giuditta e Leonardo

 

Seeing the Blues

16 Jul

in Montepulciano,

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And sipping the Reds!

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All in a good day’s work.

Ciao,

Judy

Making Cheese with Lapo

28 Jun

One day pasta, the next day cheese. What could be better than learning from two experts? My latest lesson: pecorino and ricotta.

Lapo began by explaining the process. The milk is fresh from their sheep and needs to be heated carefully.

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There is a special utensil used to stir the milk and cause the cheese bulk to form.

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An expert like Lapo doesn’t need a thermometer to know when it’s ready – instead, it’s all done by touch. In the meantime, while the milk is heating, he explains how they coat cheese before storing it. He demonstrates two methods – one using ash from the previous night’s grilling with added olive oil and the second from a tomato like paste made from his garden.

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The rounds are then stacked on their sides to allow air to circulate between them and are separated with walnut leaves, which impart a slight flavor.

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He shows us some storage barrels, one with hay and one with the dried walnut leaves. The first is from 1798. If you look closely at the second, you can see the rounds of cheese in them.

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Lapo knows the milk has reached the proper temperature when the tool stands upright unsupported.

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Then the twirling action begins… fast and precise…

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until the liquid separates from the cheese.

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We sample the cheese at this point and it is somewhat rubbery, a bit sweet, and without much taste.

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Thus far, Lapo is doing all the work, but now it is our turn to get involved. We are each given a portion of cheese and per instructions, are to hold and pinch the cheese carefully, slowly eliminating water from the cheese. Thanks, Carrol, for the great photos that follow.

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This is actually harder than it sounds, as it requires much patience and pressure from only fingers. When my fingers start to hurt, I use my palms, but alas, the master catches me in the act, so back to finger pinching for me.

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When Lapo is satisfied we have pushed out sufficient water, we empty our bowls for the next step.

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Time to turn the cheese over…

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Now we push, not pinch, with outstretched fingers.

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Lapo is not only watching us, but touching our hands to ensure they are warm from our body heat. Cold hands are not good for making cheese, and he announces that our hands passed…we are all about the same proper temperature.

After several rounds of pressing, my cheese begins to have a nice fragrance, so I give my friend Larry a whiff.

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This is the fruit of our efforts!

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In keeping with the tradition of using everything, Lapo takes the milky water we have pushed from our cheese and begins making ricotta. The liquid is carefully poured through a strainer to remove any clumps which would burn in the reheating.

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And then it is recooked, hence ricotta, until it reaches the proper consistency.

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As a reward for our hard work, Paola has prepared a lovely lunch on the veranda.

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First, samples of young and aged pecorino with toasted bread, small sausage bites with olives, and the class is very happy!

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Then Paola treats us to Cace e Pepe, a simple pasta made with pecorino, parmegiano, and pepper.

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Finally, we are treated with the ricotta made in class, topped with fig jam. Delicious.

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Quite full, and content with our work, I get the class to pose for a photo reminder of the great day!

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Our pecorino won’t be ready for about 10 weeks, but in the meantime, we each have a certificate to remind us of what we learned. Here’s a sample of Lapo’s Lessons:

1. Nothing can replace passion and dedication when it comes to quality, and patience is paramount.

2. Everything from the garden is better.

3. Cheese is like your body; if your body is too cold or hot, the cheese is too cold or hot, so move it.

4. Share what you make with others.

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Finally, before leaving, I had to snap a picture of the setting where I not only learned to make cheese but also experienced the love and passion of carrying on traditions from generation to generation.

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Grazie Lapo e Paola!

Ciao,

Judy

 

Making Pasta with Paola

27 Jun

Last night, we were at Casale della Torre again for dinner with our friends Larry and Carrol. As usual, it was such a treat and always a learning experience with Lapo and Paola in the kitchen.

We arrived to find Paola making fresh pasta.

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Naturally, I had to try this myself.

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After a few tips, they said I passed. It was just to get me out of their way, I think.

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Next up, Paola’s fried veggies including zucchini flowers, zucchini, and onions, freshly picked from their garden.

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The men moved outside to enjoy the view and the Prosecco, and wait patiently for the appetizers to arrive. They were also in charge of grilling the sausage.

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Meanwhile, Paola opened the treasure chest from the freezer…porcini mushrooms Lapo had found last fall, and had saved for Carrol and Larry’s arrival dinner. Such a treat for all of us.

Lapo's Porcini Find! - blogginginitaly.com

Lapo’s Porcini Find!

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Frozen porcini sections – blogginginitaly.com

After appertivo on the veranda, we moved inside for dinner. Gustavo, a guest of Larry and Carrol’s, and the evening’s assistant chef, had requested Tripe. Yikes! But the men were all happy and said it was delicious. The ladies just looked on with eyebrows raised as the men enjoyed several servings.

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Gustavo was very grateful!

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Next was two kinds of pasta – one with ragu of chianna beef, a Tuscan speciality, and the second with mushrooms. These were followed by a salad from the garden and the grilled sausage. Delicious.

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Finally, dessert – peaches marinated in Lapo’s red vino, vanilla gelato with mint sprig, and my hostess gift apple torta.

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We quickly learned no evening is complete without a taste of Lapo’s homemade liquors.

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At the end of a very relaxing and fun evening, Lapo decided that Gustavo reminded him of Popeye. And why not – here is a man who, along with his brother, rode his bike from Mexico City to Toronto back in the 50s! Lacking a pipe, Lapo gave Gustavo a wooden spoon and actually lit it.

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Before we left, Paola and Lapo invited us to make cheese with them the next day. Fresh pasta Thursday, cheese on Friday. My cup runneth over!

Ciao,

Judy

Lapo turns 60!

23 Jun

Last year, I wrote about the wonderful dinner we had at Casale delle Torre Agriturismo. Our dear friends Carrol and Larry, who rent there during the summer, had invited us to dinner

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Carroll, Lapo, Larry – blogginginitaly.com

and it was there we met Lapo and Paola, the Agriturismo’s proprietors, and now also our friends.

Last night, we were again invited, this time to celebrate Lapo’s 60th birthday. The lovely women in the family, Paola, Ilaria and Laura, threw a surprise party for Lapo, and surprising him was no small feat!

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The trees were filled with photos of fond memories of Lapo’s life.

Their wedding

Their wedding

Nightgowns for two?

Night gowns for two?

Pheasant Hunting

Pheasant Hunting

Lapo and Paola

Sempre amore

And their two grand successes!

Their two successful daughters

And a poster representing 60 years of Lapo’s work, with cheese, sheep and hay –

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and place cards to match.

Placecards

Place cards

The setting could have been in an Italian film, with one beautiful table set for 48.

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Lapo’s Birthday table
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And a view no movie set could match.

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Our friend Larry was tasked with keeping Lapo busy from 3:30 till 8:00, not an easy assignment, but alas, they arrived, and we knew Lapo was surprised by the tears rolling down his cheeks.

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Appertivo was poolside, with music and dancing, of course!

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Lapo is a proud farmer who among other things raises his own sheep, and produces wine, olive oil and cheese – a man of many talents for sure.

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He is also affectionately known as “movie star” as he is the sheep herder in Under the Tuscan Sun and appears several times throughout the movie.

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Dinner as you might imagine was several delicious courses, most of which I remembered to photograph before eating!

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Fagottini di Borraggione blogginginitaly.com

Fagottini di Borraggione –  blogginginitaly.com

Rosemary roasted potatoes blogginginitaly.com

Rosemary roasted potatoes
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smoked pork
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Toasts and speeches were made, and Paola read a poem she wrote in the local dialect. Even the Italians next to me from Bergamo didn’t quite understand, but there were plenty of laughs and smiles from those who did. We think we got the gist of it, however,  from Paola’s antics!

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Paola’s poem to Lapo
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Lapo
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While most were eating, Mother and daughter Laura were busy decorating the homemade cake, again with elements of Lapo’s life.

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Laura decorating the cake, blogginginitaly.com

And the final, very delicious product…

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After dinner, we moved poolside once again to sing Happy Birthday, then Lapo did the honors, fireworks and all!

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Time for more champagne and Lapo’s heartfelt gratitude to his wife and daughters for their love and hard work.

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Afterward, Ilaria read a tribute and followed it with a short and fun movie of Lapo’s life.

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Besides being a great husband and father, Lapo is also a caring and wonderful friend to so many. Just ask his family and friends.

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The evening, which began under the warm summer sunshine and ended under the stars, was filled with love, laughter and the happy celebration of a wonderful man by his loving family.

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Tanti auguri, Lapo!

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E un grande abbraccio,

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Ciao,

Judy e Leonardo

Treasure or Trash?

22 Jun

Every third Sunday in Cortona, the antique market comes to town. Trash or treasure, it’s in the eye of the beholder, yet it brings many antique followers to town. I keep hoping I’ll find a da Vinci, but alas, none so far.

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Children’s books:

children's books, blogginginitaly.com

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Remember the Brownie?

Remember the Brownie? blogginginitaly.com

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Victoria No 2 – 1825 small sewing machine, still working!

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Serving bowl?

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Actually this is Snoopy but the Madama looks right~

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And then our long walk, with vistas like this everywhere… makes exercise enjoyable.

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Heading to a party tonight. As I close, someone is playing lovely music outside, and it is flowing in with the summer breeze.

Ciao,

Judy

 

15,000+ Views!

31 Aug

I am delighted to report that this week, Blogginginitaly.com surpassed 15,000 views! Pretty amazing, especially as it began as a fun way for me to share our travels with family members and a few friends.

IMG_1809Over the last two years, my blog has been my journal, giving me a place to record my thoughts, experiences and pictures as we travel around Italy.

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To my surprise and delight, its reach has broadened and now includes viewers from over 80 countries.

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Many thanks for all your thoughtful comments and encouragement. Writing my blog is an endless learning curriculum for me – one that is filled with never-ending yet truly satisfying homework.

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It’s a joy to share my reflections about Italy with others who love it so, and a privilege to share it with those who can only dream of going.

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I can think of no better way to say thanks than by sharing some of my very favorite views.

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And of course, let’s not forget the food!

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Finally, to Len, with whom I have seen all of these views,

a little something we saw on a hillside…

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Ciao, Judy

Judy in window

Pitigliano

29 Jul

Often the word “marvel” is used to describe huge skyscrapers…modern marvels built with the latest in technological advancements, built to withstand nature’s strongest elements and built to stand the test of time. This being the case, then what word aptly describes the truest technological marvels that have more than survived nature’s strongest elements and survived for centuries? What word can we possibly use to describe places like Pitigliano, a stunning medieval town dramatically perched atop a tufa ridge?

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While Len and I love traveling by train and bus in Italy, one of the benefits of occasionally renting a car is the opportunity to explore the more remote areas. Situated between Roma and Firenze, and east of Grosseto, the Hills of Maremma in Tuscany is one of those areas. The Hills are filled with non-traditional Tuscan landscapes and amazing surprises around each bend.

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There are several towns in the area, but the most stunning to me is Pitigliano, a medieval town built on tufa or volcanic rock. When you hear medieval, think 500-1500 time frame. Houses and buildings in town are built on sheer cliffs that appear suspended over the valley, and sit above a network of caves and tunnels said to have been inhabited in prehistoric times. Fortunately, there are places to pull over as this is a photo-op must.

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In the 16th century, Pitigliano became a haven for Jews escaping enclosed ghettos in neighboring cities. Today, visitors can still see parts of the ancient Jewish Quarter; a 16th century aqueduct; a few beautiful churches; a 14th century fortress which houses a museum and medieval torture chamber; and sometimes even tour the underground tunnels and caves.

Pitigliano, Italy, at night

Pitigliano, Italy, at night (Photo credit: Wikipedia)

While only about 300 people still live in Pitigliano in southeastern Tuscany,

English: The Municipality of Pitigliano within...

The Municipality of Pitigliano within the Province of Grosseto, Tuscany, Italy (Wikipedia)

this ancient structure still stands and functions – deeming it not just a marvel, but truly marvelous!

MARVELOUS…A word befitting!

Ciao,

Judy

 

Valdichiana Sunsets

19 Jun

This year, Len and I have a detached salon, or summer room. It is a triangular room with a wall of windows, built upon the town wall, and separated from our house by a patio. (Windows across top are ours. Our house is to the right.)

IMG_0054We especially love to sit in the salon in the evening, share some Italian vino, recount the day’s events, and watch the entertainment over the valley.

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Who needs TV when we can watch moving cloud formations (no comment, Vince!), starlings, swallows, and sunsets. These are unedited pictures from last evening, from dusk to  sundown…

Sunset over Valdichiana

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A horse and chariot race, or ancient marathon?IMG_0002
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A dog spotting his island?IMG_0006
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And my favorite!

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From Cortona, sharing our sunsets and hoping you have time to watch your own!

Ciao,

Judy