Tag Archives: Fiat 500X

Italian Commercials

2 Feb

Last night, while watching the Super Bowl, this town showed up in one of the commercials:



Perhaps unlike most of the millions watching, I recognized it immediately as Pitigliano, Italy. Truly a sight to behold, and once I  saw it, a sight I’ll never forget.

The commercial that followed was so very typical of Italian commercials, creatively presenting a product in a subtle, or not so, sensual/sexual way. This is usually the case, whether the commercial is for gelato, a cleaning product, or a car.

I did a little research on the commercial, and not surprisingly, found that it had been panned by Adweek and other so called advertising experts. Perhaps these critics need to spend a bit more time in Italy, where the commercials are often as fun to watch as the shows.

In case you missed it, here’s the commercial.

Bigger, more powerful, and ready for action!


And if you are interested, here’s more on Pitigliano:






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