Italian Commercials

2 Feb

Last night, while watching the Super Bowl, this town showed up in one of the commercials:



Perhaps unlike most of the millions watching, I recognized it immediately as Pitigliano, Italy. Truly a sight to behold, and once I  saw it, a sight I’ll never forget.

The commercial that followed was so very typical of Italian commercials, creatively presenting a product in a subtle, or not so, sensual/sexual way. This is usually the case, whether the commercial is for gelato, a cleaning product, or a car.

I did a little research on the commercial, and not surprisingly, found that it had been panned by Adweek and other so called advertising experts. Perhaps these critics need to spend a bit more time in Italy, where the commercials are often as fun to watch as the shows.

In case you missed it, here’s the commercial.

Bigger, more powerful, and ready for action!


And if you are interested, here’s more on Pitigliano:






7 Responses to “Italian Commercials”

  1. phil g February 2, 2015 at 1:41 PM #

    Che era il mio preferito super bowl annuncio. Molto divertente

    Date: Mon, 2 Feb 2015 18:05:39 +0000 To:


  2. Jean February 2, 2015 at 2:34 PM #

    Thank you, Judy, for drawing attention to Pitigliano. Anyone who is Jewish or has Jewish connections, as I have, is fascinated by the place and its history. I hope to get there soon.


  3. Barbara Kaines February 2, 2015 at 3:50 PM #

    We saw it! It was one of our favorites! Laugh out loud and memorable! Barbara

    Sent from my iPhone



    • blogginginitaly February 2, 2015 at 6:42 PM #

      We felt exactly the same. And last summer I drove the 500L and loved it!


  4. Alexis Colianni February 3, 2015 at 1:17 PM #

    Haha That commercial is super cute!

    How are all of my beloved Gingerellas?


  5. Ishita September 3, 2015 at 11:42 PM #

    I recognized it too 🙂 You are right!

    Liked by 1 person

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