Last night, while watching the Super Bowl, this town showed up in one of the commercials:
©Blogginginitaly.com
Perhaps unlike most of the millions watching, I recognized it immediately as Pitigliano, Italy. Truly a sight to behold, and once I saw it, a sight I’ll never forget.
The commercial that followed was so very typical of Italian commercials, creatively presenting a product in a subtle, or not so, sensual/sexual way. This is usually the case, whether the commercial is for gelato, a cleaning product, or a car.
I did a little research on the commercial, and not surprisingly, found that it had been panned by Adweek and other so called advertising experts. Perhaps these critics need to spend a bit more time in Italy, where the commercials are often as fun to watch as the shows.
In case you missed it, here’s the commercial.
Bigger, more powerful, and ready for action!
And if you are interested, here’s more on Pitigliano:
https://blogginginitaly.com/2013/07/29/pitigliano/
Ciao,
Judy
Blogging In Italy 
Che era il mio preferito super bowl annuncio. Molto divertente
Date: Mon, 2 Feb 2015 18:05:39 +0000 To: bigcubfan@hotmail.com
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Thank you, Judy, for drawing attention to Pitigliano. Anyone who is Jewish or has Jewish connections, as I have, is fascinated by the place and its history. I hope to get there soon.
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We saw it! It was one of our favorites! Laugh out loud and memorable! Barbara
Sent from my iPhone
>
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We felt exactly the same. And last summer I drove the 500L and loved it!
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Haha That commercial is super cute!
How are all of my beloved Gingerellas?
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Missing you’
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I recognized it too 🙂 You are right!
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