“Italy the Extraordinary Commonplace”

25 Jan

We often read of the demise of Italy as a major producer and exporter, so the following video was made to counter some of these less than favorable descriptions.

Per Matteo Renzi, Prime Minister of Italy,

The video “Italy the extraordinary commonplace” is designed to show Italy beyond stereotypes, a major producer of technological goods and the second European exporter in mechanical engineering and automation. 

Since I love visiting Italy, I found this information to be great news. As for the format, well, leave it to the ever creative Italians. Thanks, Anna, for sharing.



4 Responses to ““Italy the Extraordinary Commonplace””

  1. Jean January 26, 2015 at 5:17 PM #

    Many thanks, Judy. I work in a technology related field and was fascinated by this combination in Italy:

    From a technology website:
    “The strangest thing you will see in Italy when it comes to technology is in the historic cave town of Sassi. This abandoned cave town has become home to a number of high technological companies and you’ll be shocked to find these companies occupying caves with their blinking servers flashing away inside the rock walls.
    Dataconnect Call Center have taken over two of the caves at Sassi, one houses their servers while the other houses over five hundred employees including call center staff. It’s just amazing that you can change an abandoned cave city from Stone Age to future age.”

    From Wikipedia:
    Sassi di Matera
    “The Sassi are houses dug into the calcarenitic rock itself, which is characteristic of Basilicata and Puglia, and is locally called “tufo” though it is not volcanic tuff or tufa. Many of these “houses” are really only caverns, and the streets in some parts of the Sassi often are located on the rooftops of other houses.
    Matera is the only place in the world where people can boast to be still living in the same houses of their ancestors of 9,000 years ago.”

    Another unique place in Italy I hope I get to see.


  2. Simona Lidia Z. January 30, 2015 at 7:30 AM #

    Thanks for sharing. I’m Italian and I liked the video. Italy, the extraordinary commonplace: that’s the idea I am trying to convey with my little blog 🙂


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