Well, I guess after 40 years, it’s not surprising to find that a detail from my previous post was incorrect. A classmate let me know that some Rome students participated in a Diet Rite commercial, not the Coke one. They were paid about $30 and the popular commercial aired for over 12 months nationwide.
People who don’t need it drink it
Folks not on a diet try it
People who’ve heard of it love it
You’re not on a diet; try it!
Everybody likes it – Diet Rite Cola
The Coke commercial was released in July, 1971, before we got to Rome, and per Coke archives, has consistently been voted one of the best of all time.
I’d like to buy the world a home
And furnish it with love
Grow apple trees and honey bees
And snow-white turtledoves
I’d like to teach the world to sing
In perfect harmony
I’d like to buy the world a Coke
And keep it company
That’s the real thing
Interesting how both commercials included students and how both were filmed in Rome. Although I was not part of either commercial, I do remember returning to the US and seeing them both…two wonderful reminders of my time in Italy.
For those old enough to remember the commercials, are you humming???
Ciao,
Judy
Judy – I love both of those commercials and yes, I remember them. You have had quite a fun life!
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No complaints here! Miss you both!
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